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Logo for New Home Community - Lido at Terra Lago
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This customer received 176 logo designs from 44 designers. They chose this logo design from Logo X-part as the winning design.
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US$150
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176 designs
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44 designers
Logo Design Brief
Please design a logo to be used in print &digital advertising, on our website and printed large format (signage). The logo is for a new home community of paired and single family homes located in the master plan of Terra Lago in the City of Indio, CA. Indio is home to the world famous Coachella & Stagecoach Music Festivals and is just 25 miles away from the International vacation destination of Palm Springs, CA. This community is located in the middle of the expansive California desert, surrounded by stunning mountain views. The homes sit on an active lake within the master plan community.
The architectural style of the homes are Contemporary & Transitional Spanish
Behind the name:
The Lido, or Venice Lido (Lido di Venezia), is a 7-mile long sandbar in Venice, northern Italy. The Venice Film Festival takes place at the Lido every September.
Terra Lago literally translates to "Land Lake"
Though the name is Italian, we would like to see fluidity and movement in the logo. Evoking the sense of water. We are looking for a clean, contemporary & fresh logo. Nothing old fashioned or too ornate. The logo needs to appeal to our buyer demographic with their discerning tastes for an upscale active resort lifestyle.
Attached images of the architectural renderings of the homes as well as a few aerial photos of the home sites.
Updates
I am extending the project deadline because it does not seem like the designers are reading/ understanding the brief. I was clear in stating that we do not want to see a house or a roof in the logo (it is too literal) and most of the designers are not following direction. I hope to see more designs that follow the brief.
Need extra days to review
Target Market(s)
Active & Resort lifestyle, Primary Residents and 2nd Home Buyers, Discretionary Income, Upscale Tastes
Industry/Entity Type
Real Estate Development
Logo Text
Lido at Terra Lago
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Evoke the sense of water and fluidity.
- (Note: "Terra Lago" is the name of the master plan and those words need to be kept together.)
Nice to have
- Contemporary & clean design.
Should not have
- Nothing too complicated. DO NOT SHOW A HOUSE OR A ROOF in logo. We typically do not like images of houses used in our community logos. It is too literal. The logo should evoke emotion and create a sense of place not just the literal house as a building.
