• US$150

• 136 designs

• 44 designers

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Logo Design Brief

I am rebranding my company, To Who From You, to Card Me before I do a very public launch. I am looking for a new logo to support this brand and name change.

When I think about the rebrand and how it differs from TWFY as well as the competition, here are my big takeaways:

The brand is
• Action oriented – we want people sending cards because they love cards and love going above and beyond in relationships (caring by doing and communicating)
• Straightforward – we help streamline your life, not complicate it (simply noted)
• Modern with old school charm – we can grab the attention of the current generations, but focus on 35 to 55 who consider themselves more knowledgeable in the ways of the world (both modern and classic)
• Neutral gender – we want men and women to add their personal touch to the relationships in their lives so we want colors that don’t favor one gender over the other and will stand on their own

The practical
• Circles are great for the stickers to seal the envelopes
• I am not sold on the plane -don’t know if it hits the user over the head
• We need to be obvious
• Rounded over straight

current website: towhofromyou.com

Would prefer an icon (likely an envelope) as well as a logo,

Industry/Entity Type

It Company

Logo Text

Card Me (company, also open to CardMe), simply noted (tagline)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Would prefer an icon (likely an envelope) as well as a logo, also like a circle for our stamps that we send on our cards.I have added the color scheme we currently use and I do like it but am open to changes inline with the brief, as our brand has not been launched and we do not get much site traffic

Should not have

• Don't like ribbons or hearts

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Files

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