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Redesign of existing bottle labels for gin, vodka and rum.
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This customer received 55 packaging designs from 14 designers. They chose this packaging design from madre - chartreuse design as the winning design.
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US$300
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55 designs
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14 designers
Packaging Design Brief
We are a small craft distillery with an existing range of spirits. We would like to "upgrade" our existing branding. Included in the attached file is the current artwork for the range we offer. We would like to retain the brand identity with the following enhancements in mind:
- More focus on the company logo.
- A single adhesion label with 3/4 wrap around and need to have external dimensions of 110mm high x 200mm wide.
- Also attached pictures of the existing bottles, we would like to retain the colored security seal with black top closure at the top. The newly design label should not conflict with this.
The new label should be clean lines and a minimalistic design.
Target Market(s)
Middle to high income professionals. Age group 18 to 65 years. Male and female.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, minimalistic design
Nice to have
- Modern Feel
Should not have
- Cluttered Design
