Mealies Mealworm Mania freeze-dried mealworm treats

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This customer received 9 packaging designs from 2 designers. They chose this packaging design from Simon Hon as the winning design.

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Packaging Design Brief

"Mealies" is the product name, "Mealworm Mania" is the product description name. Similar to Frito's "Scoops" or "Spicy Jalapeno" chips, or like Coca-Cola "Life" or "Zero". Mealworm Mania is descriptive of what's inside. I really wanted to call it "Chicken Crack" because if you have ever seen a bird's reaction to a live or dried mealworm you would understand the "mania" part. :-) I didn't feel that SOME would appreciate the association with crack though it is more descriptive than "mania" or the like. Birds are completely crazy over these worms and can be trained to sit on a feeder or otherwise and literally wait for their serving. This is why I requested "Mealworm Mania" to be in an "exciting" kind of font. I don't work with fonts but I figure a designer does. This project request is for a design that can be used for direct printing to bag packaging or for printed labels for using on buckets or plastic jars.

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Updates

This is my first experience at getting my product label accomplished. Of my many talents, graphic design and creativity are at the bottom :-) After looking around here, I realize that I didn't give you much to work with so, I think I have a better idea of what you need and will provide more within a couple of days. Sorry...I'll get it right :-) and thanks!
Added Sunday, January 14, 2018

We need to put this project on hold temporarily. I will post an update and additional project particulars soon.
Added Wednesday, January 17, 2018

Need extra days to review

Target Market(s)

Poultry owners, wild bird enthusiasts, small reptile pet owners


Font styles to use
Other font styles liked:
  • Mealies in Berkshire Swash but I am open. Mealworm Mania in something "exciting"

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Editible. Must have the "made in the USA" info.
Nice to have
  • A fun, colorful visual that includes fun wild birds and chicken(s) perhaps with a worm or worms in some beaks. The reptile graphic is not necessary as there are too many. The designer can suggest the font but "Mealies" should be different from "Mealworm Mania" My uploaded file is basic but hopefully projects the idea. If I need to provide more graphics that I like (birds, chicks, etc) please let me know.

Files