• A$331

• 349 designs

• 139 designers

---

Logo Design Brief

I need a logo design for a new business called Inshotech that is focused on making technology more manageable for small and medium businesses. It seeks to assist businesses in making the transition to digital technologies by making concepts simple and easy to understand while emphasising the end benefit for customer experience.

The Inshō is from the Japanese (印象) for Impression. While the Japanese isn't core to the business, there is a focus on simplicity and quality service design.

A huge amount of the work I do is helping businesses understand how digital opens opportunities to approach things differently. In particular one of my big drivers is the idea of continuous flow for a customer's experience.

Target Market(s)

I currently work with a couple very large enterprises, but my primary focus is trying to uplift smaller businesses.

Logo Text

Inshotech

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• - An explanation of why you believe the design applies to the brand. A few have done this and it allows me to work with you much more effectively.
• - Creativity: If it's an i icon that is reminiscent of tourist spots or a simple IT I'll probably reject it. I don't mind people going down that route, but if you do, it needs to be creative in how it adopts it.

Should not have

• - Iconography that is derivative of another brand, I really shouldn't need to state this.
• - Don't overtly include the Japanese.
• - While I do a lot of work with technology, the technology is an enabler not the focus. My focus is actually the experience and service design.