Logo for new "Sport Business Institute" at Florida Southern College

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This customer received 140 logo designs from 55 designers. They chose this logo design from designcroud ka sulman as the winning design.
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Logo Design Brief
We are creating a logo for the new Sport Business Institute at Florida Southern College. We would like the logo to be clean and traditional. There should be no "sport" images associated with the logo. In other words, no balls, sticks, bats, gloves, cleats, etc. We have included images below that we like. One specifically that we like is the "Mocs" image where you could put "Sport Business Institute" around the ring, and perhaps include the "Mocs" or the image of the school snake. We are also open to alternate ideas. We would like the letters SBI to be emphasized.
Additionally, like the HRI and NRI logos, we can see the FSC Snake on the left, and the letters or words to the right, but we are certainly open to any all designs and suggestions.
It doesn't need to include "sport business institute" AND "Florida Southern College", however if there is a way to make that look clean and organized, then we are open to it.
Target Market(s)
Potential students, current students, faculty, potential faculty, donors, partners, etc.
Industry/Entity Type
Business
Logo Text
SBI Sport Business Institute (Florida Southern College)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Letters "SBI", a symbol referencing Florida Southern College, the words "Sport Business Institute". Open to different color options but should focus on blue, white, and red.
Nice to have
- I gave some examples of logos that we like.
Should not have
- Generic "sport" shapes like baseballs, sticks, hockey pucks, and stuff like that.