• US$200

• 31 designs

• 16 designers

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Logo Design Brief

We need a logo design for a new company based in Avon, CT (USA) called "Power 10 Indoor Rowing Center." Basically, this company as implied by its name is an indoor rowing center that consists of indoor rowing machines (Concept 2 ergometers, http://www.concept2.com) and a rowing simulator (called a "swingulator", (http://www.rowinginnovations.com). These ergometers and simulators will in turn be interfaced with visualization and analysis software (www.digitalrowing.com) to display "virtual" races and training sessions.

Ultimately, the company will also offer advanced video analysis and 1-1 coaching, but the key message here is to leverage off the company name "Power 10" (which is a term for taking 10 very hard strokes during a rowing race) and the tagline that describes the company ("Indoor Rowing Center").

We have independently developed a "temporary logo" (which I will attach to this application) and we have some other photos that we think would be helpful in visually describing the company and its services.

Also, based on the successful logo design, this project will likely expand into designing and building out the company's website as well.

Target Market(s)

This company will be catering to the following markets:

1. Middle and High School Students ("Learn to Row" & Fitness Classes)
2. Adult & Masters Rowers ("Learn to Row" and experienced masters rowers)
3. Senior Masters (40+) Women and men who are interested in an alternative to traditional "gyms" and fitness centers (which typically offer just spinning and group aerobic classes).
4. We will also cater to high end athletes by providing "virtual regattas" and other fun/competitive events.

Industry/Entity Type

Software

Logo Text

Power 10 Indoor Rowing Center

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be clean and easy to read/recognize. We are open to color patterns, design style, fonts, etc. and we are thinking the the "Indoor Rowing Center" would fit well in context with the desired image (of a rower or rowers) and the name "Power 10" (similar to what is in the current temporary logo design that will be uploaded).
  
  Logo must also be easy to incorporate into letterhead, brochures, business cards, etc.

Nice to have

• Please refer to ideas and other concept logos for indoor rowing in the uploaded file.

Should not have

• Not just text...would like to have an image of a rower (or rowers) as part of the logo design.

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Files