The Soaring Grad Career Coach needs a logo design
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This customer received 100 logo designs from 38 designers. They chose this logo design from ledka as the winning design.
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Logo Design Brief
Hi all designers!
Introducing ‘The Soaring Grad” career coach. We are launching a new consultancy service aimed at university students and young adults across the globe that need help launching their careers (we will offer CV analysis and interview advice / preparation etc in person and via skype calls). We will predominantly target the Australian and UK markets, however a lot of our services have worldwide reach as they are online based (for example, we offer CV analysis and interview advice via Skype etc). There will be a focus on the legal sector and aspiring lawyers and barristers.
We are looking for a quirky logo design that will appeal to a young audience who need help launching their careers. We do not want anything traditional or corporate, stuffy / boring logos. We are NOT the usual corporate consultancy firm, we want to stand out. Out top priorities are (i) a stylish, unique and youthful logo that will show our consultancy has personality and appeal to a young audience and (2) something that projects class and quality as we are offering a high quality service.
We are happy for a human or animal cartoon sketch type character to feature in the logo if it looks good. We would also be interested to see something quirky and memorable. Ideally we would like to incorporate the following text into the logo ‘The Soaring Grad’ and if there is space …’career coach’. We are partial to black and white and grey tone colours, but not adverse to the use of colour.
We look forward to reviewing your designs soon! Thank you for your time in reading our brief.
Target Market(s)
University students, graduates and young adults entering the world of work
Industry/Entity Type
Consulting
Logo Text
The Soaring Grad / Career Coach
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name 'The Soaring Grad' in the logo. Appear uplifting or inspiring in nature.
Nice to have
- An image or character of some kind incorporated into the logo.
Should not have
- I don't want a strictly corporate looking design. I'm looking for something eye catching that will appeal to a young, graduate audience