• US$110

• 10 designs

• 2 designers

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Graphic Design Brief

Overview:
Design an illustration for a 4-piece dinnerware set that will include a dinner plate, salad plate, bowl, and mug. Each of the four place settings will have its own design but stay within the same theme.

The theme of this design is red car or truck with tree. Each of the 4 designs should feature a red vehicle with an undecorated evergreen tree.
1. red car with evergreen tree layed horizontally on top, as if it's tied on. The top of the tree should be facing the front of the vehicle, the trunk of the tree to the back. Windows should be white/frosted and not have anybody inside vehicle.
2. same as above with a slightly different car
3. truck with tree in back
4. truck with tree in back and angled so that the front is visible with a holiday wreath on the grill

This dinnerware set has a warm vintage feeling - think vintage Coca Cola advertisements.

The designer should keep in mind that the design will wrap around the outside of a mug and a bowl.

Style and color:
Illustration style should look like a vintage drawing.
Color palette should be muted and soft.
Design image should be front and center on dinnerware, not a border.

The wildflower dinnerware set image that is uploaded is to give an example of the shape of the dinnerware set that the design will be printed on. There is also a blank canvas example uploaded, which the designer can use to show the design for the various dinnerware pieces. The 2 circles are for the plates, the top rectangle is for the outside of the mug, and the bottom rectangle is for the outside rim of the bowl. Most important is seeing the 4 designs now and getting a feel for the overall set.

Target Market(s)

Women 25-65

Industry/Entity Type

Houseware

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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