• S$150

• 276 designs

• 84 designers

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Logo Design Brief

We need a Company Logo design for an Apparel Company called “ALPHAIRE” or “ALPHAIRE APPAREL” We are new to the apparel industry and we want the logo to stand out from the competition. We focus on Fitness/ Lifestyle apparel targeted to the Millennials generations. The name “ALPHAIRE”, is made up of 2 words combine, “ALPHA” + “FIRE” but removing the “F”.

What does ALPHAIRE means to me or what I want it to represent?

ALPHAIRE is not just a apparel brand but something more than a brand it’s for those individual, or a group of individuals (ALPHAIRE FAMILY), a movement, who wants to strive more in life, who strives to be phenomenal, who strives greatness to be more than just average, who encourages, inspire, motivate people around them and make an impact on the world, who wants to leave a legacy behind them.

I want people to feel ALPHA, a flame burning within them, feel confident, proud that they can conquer & dominate anything they desire or challenges they face in life when they wear our apparel with the logo proudly shown on our apparel line.

Vision: To be one of the top fitness/ lifestyle brand in the world!

There’s no preference in color but my favorite colors are black, red, white, gold and silver. Designers you're are welcome to do your very own design which represent the company value.

Thanks for reading this brief, hope you'll join me in making my dreams come true in making this apparel brand a success as you designers play a crucial role in this as it will be the face of Alphaire. Hope the Alphaire values resonate within you too. I’m so pumped to see what you guys can come up with! :)
-Michael

Target Market(s)

Fitnees/ Lifestyle apparel to millennials generations both male & female

Industry/Entity Type

Clothing

Logo Text

Alphaire or Alphaire Apparel

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo design must be clean, sleek, unique, minimal and fresh. At the same time I want the logo to carry itself.
• For the text is it possible for the A to look like an upside down V? Something like A but without the dash in the middle of the A. It looks so clean.
• **PLS DO NOT SUBMIT ANY CARTOONISH LOGO DESIGN***

Nice to have

• I feel the logo must be like by both the male & females
• I want the logo to be somewhat similar to the top fitness/ lifestyle apparel brand like Gymshark, Alphalete, LVFT, Nike, Adidas and more. But the logo must stand out from our competitors where people look at the logo they know they wearing ALPHAIRE Apparel and I know it's up to me to brand & market it well.