• A$200

• 64 designs

• 21 designers

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Logo Design Brief

I need a logo for a new company based in Perth, Australia. The company makes home-made, quality frozen meals for children (target age-group 3 - 12 years). The idea is that these meals are made using the same methods and quality ingredients that the target audience would use at home. It's just that sometimes these busy mums don't have time to cook from scratch and there are occasions when it would be brilliant to grab something from the freezer. Something they trust and feel good about giving to their children. Something they know their children will enjoy. It is about convenience without compromise. The logo needs to:

1 be simple
2 be suitable for use on packaging as well as corporate information
3 communicate that the product is for children
4 consider our values - fresh, home-made, wholesome, convenient
5 look very different to other established frozen food brands

I would like to see something clean and fresh. Black and white with possibly one other colour.

In my mind I see the words written in children's writing or bubble writing etc.

Target Market(s)

The target audience is mostly (but not exclusively) mothers who are time poor and cash rich. Place high value on nutritious, wholesome food. Would probably not have considered frozen ready meals before. Looking at parents of children, in their 30s and 40s.

Industry/Entity Type

It Company

Logo Text

The Little Feast Company

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.