• US$420

• 371 designs

• 116 designers

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Logo Design Brief

We need a logo design for a higher educational institute called Academic Institutes of Excellence or AIE for short. You can visit the website at www.aie.co.za. This institute will combine numerous stand alone academic brands such as www.thedraughtingacademy.co.za, www.theitacademy.co.za and www.thebusinessacademy.co.za into a single academic brand.

About AIE
The Academic Institutes of Excellence was founded on the principle that by pursuing big ideas and sharing what we learn, we make the world a better place. And we have no intention of straying from that vision.

Why Excellence?
What stands out from the name is ‘Excellence’. Everyone strives for it, individuals and organisations measure their success with it, and it’s the one most tangible value proposition for the AIE brand. This is an opportunity to own the word ‘Excellence’, and translate it through our different Academies, i.e. IT, Engineering, Business, Draughting etc.

Owning Excellence
What is excellence? Excellence is imagining a future, and doing whatever it takes to make it possible. Excellence is what we believe in here at AIE. It’s in our name, our Academies, our teachers, on campus, online and in our students. Because a good education is never good enough, education has to be Excellent if it’s to change the world. Come to AIE for Excellence, in your studies and your life!

Target Market(s)

School leavers mostly, all genders.

Industry/Entity Type

Education

Logo Text

AIE

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the AIE in the logo. The wording Academic Institute of Excellence must be present as well but should not be the main feature.

Nice to have

• Please review aie.co.za and the colours used there.
• The supporting document was done by a advertising company. It can be used to get a better understanding of the brand and its purpose but must not be used to guide the design.

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