• US$400

• 108 designs

• 44 designers

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Logo Design Brief

We are seeking a strong, minimalist, and beautifully designed logo for our company, SAME SKY. SAME SKY provides employment opportunities to HIV-positive women in Africa struggling to lift themselves out of poverty. Instead of a handout, we offer them a hand-up and a chance to rebuild their lives. Our mission is to use jewelry to effect global change—one woman at a time.

The women of SAME SKY are employed as artisans and make 15-20 times the average wage in Sub-Saharan Africa. SAME SKY jewelry retails from $30 - $400, thus the price point reflects not only our fair-trade mission, but the high-end quality of each piece.

We would like to see designs that do not pertain solely to Africa, as we hope to expand to help more women across the globe in the future. Although we have a "for cause" mission, we want to see designs that additionally reflect a high-end/high fashion aesthetic. We have been featured in Vogue, Harper's Bazaar, Vanity Fair, People StyleWatch, NY Times Sunday Styles, WWD, Daily Candy etc.

In addition to our website and trunk shows/events, SAME SKY products sell/have sold at Bergdorf Goodman, Neiman Marcus, SAKS, DKNY, Free People... to name a few.

Please visit both our informational website and our shopping platform to further inspire and influence the final design:

www.samesky.com
www.sameskyshop.com

Target Market(s)

A target market of women ages 20-40 who are both fashionable and ethically-minded

Industry/Entity Type

Shopping

Logo Text

SAME SKY (for the Wordmark Logo style)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like to see a logo that is less literal and more symbolic for the Abstract Style Logo and the Emblem Style Logo.
  
  Our tag line is:
  
  "Empowering Women. Changing Lives."

Nice to have

• -Interesting use of positive/ negative space
  -If incorporating a drop shadow, try light grey with a very slight distance and size to avoid it appearing cheesy
  
  **Please look at FEED Projects, Charity Water, and West Elm for font/branding inspiration

Should not have

• -No Serif fonts
  -No gradients
  -No intense cheesy drop shadows
  -Nothing over the top colorful
  -Nothing too literal
  -No curly fonts
  -No script fonts
  -Nothing too corporate-looking (i.e. a Bank logo)

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Files

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