• £110

• 246 designs

• 95 designers

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Logo Design Brief

Currently have a logo i like but want it modernised. So maybe a thiner square and CLS. Also want the 'Straight Talking Advice' strapline to be a new modern font maybe with some spacing. Main colour of the logo will be either all white or all graphite grey. Like Farrow & Balls Railings (they are a paint company, just google it and youll see the colour). Would like to see the logo flat but also ones with a slight twist, maybe using some shading on the square and/or CLS.

Target Market(s)

25-50 year olds

Industry/Entity Type

Mortgage Brokerage

Logo Text

CLS STRAIGHT TALKING ADVICE

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be modern and minimalistic. The square idea is that its straight, and like a speech bubble, hence the strap line - 'Straight Talking Advice'.
• 'CLS' is the name of the company.
• We are opening a store so the plan is to have an Apple style store sign at the front i.e. the dark grey with a bright white Logo on its own in the middle.
• We do have company colours, which you can see on the attached file, these can change slightly as the dark blue/purple is hard to fit with a dark grey. But what we intend to do with these is use them as CTA buttons on our website, when we re-design that.

Nice to have

• If you have an idea to improve the 'CLS' then go for it. Happy to see different designs. Just typing Modern Logos into Pinterest and youll see the style/type we are trying to achieve.

Should not have

• In the colourways file, these are the other company colours. IGNORE THE GREY. If you want to use the other colours thats fine.

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Files

Download all files - 0.8 MB