• £110

• 185 designs

• 54 designers

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Logo Design Brief

Our company, which provides a range of services and accommodation to the mainly independent (i.e. not requiring care) retiree and senior market, which is looking to move, retire or invest in Southern Europe, is the manager and shareholder of the first 4* independent living project to be developed in this region.

Located in the traditional yet upmarket coastal town of Praia da Luz, the project (and therefore the logo) will symbolise all that is aspirational: bold modern (but not excessively so), yet functional (the entire site will be accessible) design, service-focussed for maximum comfort and extremely well-located to make the most of beach, local amenities and wonderful views.

The project will be called Luz Living (named after its location, Praia da Luz) with a sense of lifestyle implied by the second word in the name.

The logo should:
- Contain both a visual (graphic) element and the text in appropriate font and colour.
- be sufficiently modern to convey the quality of the development and its upmarket nature, yet not excessively so that it will clash with an older audience as well as the authenticity of the location
- reflect the aspirational nature of the project, location and lifestyle
- convey a feeling of security and comfort to the primary audience, the 50+ market
- be generic enough that it could be used in different towns in similar locations

If you need inspiration and would like aerials of the location or of the Algarve coastline near it, let me know!

Target Market(s)

Independent seniors, i.e. 50+ market BUT NOT infirm or needing care. Also upmarket middle aged buyers and renters.

Industry/Entity Type

Accommodation

Logo Text

Luz Living

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Font styles to use

Other font styles liked:

• Calibri

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should:
• - Contain both a visual (graphic) element and the text in appropriate font and colour.
• - be sufficiently modern to convey the quality of the development and its upmarket nature, yet not excessively so that it will clash with an older audience as well as the authenticity of the location
• - reflect the aspirational nature of the project, location and lifestyle
• - convey a feeling of security and comfort to the primary audience, the 50+ market
• - be generic enough that it could be used in different towns in similar locations
• - Have suitably sized font (remembering that seniors sometimes have eyesight limitations and contrast is important

Nice to have

• The number of colours should not be excessive (but it might be an idea to consider the use of colours which relate to the sun and sea, although this is not an absolute must) and the design should be simple and effective (not too busy or cluttered)
• I have not specified colours but the number of colours should not be excessive (it might be an idea to consider the use of colours which relate to the sun and sea, although this is not an absolute must) and the design should be simple and effective (not too busy or cluttered)

Should not have

• NO allusion to care or infirm people. Must not give the impression that the senior market is somehow less independent than anyone else
• NOT an excessively busy logo or graphic

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