Postcard design for online testing software
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This customer received 66 postcard designs from 21 designers. They chose this postcard design from Alexandar as the winning design.
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Postcard Design Brief
We need a postcard designed to promote two software applications for our online testing services, LockDown Browser and Respondus Monitor. These applications prevent cheating during online tests for colleges and universities. The audience includes distance learning managers, professors, IT administrators, and other faculty and staff.
We're seeking clean, professional and bright postcard designs that are eye-catching. The front will feature a striking, high quality photo of a student (teenager/early 20s, natural looking - not like a model) focused on taking an exam on a laptop or computer. It will also have a headline and product names. The back will include a tagline, 2 products with 2-3 bullets for each, and a call to action, along with mailing spaces.
Colors should be bright but appealing, featuring blue, green, or orange. Fonts should be contemporary, clean sans serif.
Details and content/text can be found on Word doc attached.
Target Market(s)
Educators and administrators at colleges and universities
Industry/Entity Type
Education
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must have a clean, professional design; a high quality photo of a student who looks like they could be taking an online test; an easy-to-read layout without extraneous visual elements that would distract from the text.
Should not have
- The design should not use colors that are pastel or too soft. The design should NOT pick up colors or elements from our main webpage at www.respondus.com, including the overlapping circles used on the site background.