Multi-destination operating Travel agency on B2B basis, new logo for a different customer segment
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This customer received 167 logo designs from 56 designers. They chose this logo design from Belly Ballot as the winning design.
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We need to introduce 1 or 2 new logos for our existing company of a B2B serving travel agency/operator, because we want to have a more suitable logo for our M.I.C.E. (meetings, incentive, conference and; events) segment customers. This new logo will be displayed on our "already being re-developed" website. Our current company logo (in use for 3 years) "TRS GROUP" is attached. You can check our soon-to-be-replaced website: "trsgroup.com", for a better understanding of our services. We provide any kind of tailor-made travel services (destination management) to the end-customers of our own customers (outbound travel agencies) ON BEHALF OF THEM! That makes us so different than the traditional travel agencies, which serve directly for the end-customer. We are providing services on almost all European Countries. FR, BE, NE, DE, CZ, LX, IT, ES, PT, UK, AT, HU, SK, CH, SW, DK, FI, NO
Target Market(s)
Turkey, All English speaking markets (U.S.A., UK, Australia, NZ...), U.A.E., Qatar, Azerbajcan
Industry/Entity Type
Travel Industry
Logo Text
TRS M.I.C.E.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors and their combination should represent and symbolize the feelings & concepts: VIP work, trustworthiness, optimism, freshness, precision, creativity, with a modern touch. The logo should be fitting well, on social media account icons (eg. rounded frame of instagram etc.). The logo should be appearing very well on various social media platforms and be aligned with the message (reliability, only B2B service, care, attentiveness, detail oriented service content, flexibility, tailor-made solutions.
Nice to have
- 2 or 3 color combinations could be ideal. Black & orange; black & gold; grey & gold & light green; grey & sharp blue & orange etc. are possible color combinations, that would suit the image of travel agencies, specialized at M.I.C.E. segment (meetings, incentives, conferences, events). An abstract figure could look well, in-between the letters "TRS" and "M.I.C.E.". The world sphere is already there on our current logo, so it may or may not include a sphere, this time.
Should not have
- We wouldn't like to see various animals as the symbols / mascots on the logo.