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Breakthrough Foundry Logo
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This customer received 50 logo designs from 27 designers. They chose this logo design from loo 2013 as the winning design.
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50 designs
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Logo Design Brief
Breakthrough Foundry Logo Project
We are looking for a logo for our web application in development. We have a placeholder logo, but it's not exactly what we are looking for.
The name of the application is the Breakthrough Foundry. It's goal is to provide an environment for creatives to come together to collaborate on problem-solving - to be a place where breakthroughs are created.
We like the style and feel and power of some of the old WPA work posters (see some examples we like).
We also like to have some sense of molten metal being poured and forged (we have some examples) - this is something that doesn't exist in our current logo.
We don't necessarily need to have an image of an anvil.
Ideally, some key component of this larger, horizontal logo could be pulled out into a square icon - just to help the design process.
We would like bold colors and contrasts - and our CSS headers will be adjusted to match the prominent logo colors.
We are NOT interested in photo-real imagery.
Another image that could work is the idea of perhaps a lightbulb image... perhaps as one of the letters of the text or maybe alone... it could serve as the crucible for the molten "foundry" metal.
Keywords: forge, creativity, collaboration, professional, powerful
Updates
Project Deadline Extended
Reason: We've got some good designs, but we don't yet have the refinement we're looking for, so I think we need a little more time.
Added Wednesday, November 27, 2013
Project Deadline Extended
Reason: I think we have awesome designs in the most recent submissions and we'd like a chance to offer some feedback and get at least one more round of revisions through early next week - we're close!
Added Friday, December 06, 2013
Project Deadline Extended
Reason: Just doing a poll of the best design with the stakeholders and then we'll select our winning logo. Thanks to all!
Added Tuesday, December 10, 2013
Target Market(s)
Creative professionals in art, industry and academia.
Industry/Entity Type
Environment
Logo Text
The Breakthrough Foundry ("the" optional)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
