100 Mile Meals

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This customer received 98 logo designs from 37 designers. They chose this logo design from Mark H. Delfs as the winning design.
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Logo Design Brief
I am launching a TV show and webcast that is focused on the local food movement. Fresh, local ingredients...where they come from and how they get to market. We will focus on organic and healthy regional produce, meat and seafood. We profile the providers and the chefs and restaurants that create menus and deliver "100 mile meals" to the adoring public.
I need a logo that incorporates food (tastes), movement but local or "close by" gathering.
100 miles is the rough standard for the distance in shipping for a product to be defined "local"
The logo will be used in TV promos and the show open and closing credits. We also use it on screen as a watermark to Identify the show /video. Usually in the lower corner.
Something elemental or icon would be better than print heavy, as it will be an onscreen shape that should grow recognizable.
I have the web URL www.100milemeals.com .
Updates
Project Deadline Extended
Reason: Hi Designers,
I had a vacation and sudden hospital stay. I need a few more days to focus on the designs, which are very good..and getting better.
Thank you for pursuing my invitation and project.
100 mile meals
Added Saturday, February 25, 2012
Hello to all the terrific designers. I had some very strong designs, and some that stretched my
thinking about my project. Thank you. I chose one of the early designs that came in and gives me
a solid foundation to build on and one that translates to the screen very well.
This was a very good process and I will use Design Crowd again and remember some of you for "next time".
Sincerely,
Romney Dunbar, Dunbar Productions "100 Mile Meals.com"
Added Thursday, March 22, 2012
Target Market(s)
Foodies, health conscious and food industry.
Industry/Entity Type
Shipping
Logo Text
100 Mile Meals
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An icon or shape that can be leveraged onscreen and on collateral.