• US$200

• 59 designs

• 19 designers

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Logo Design Brief

Foundation power is based around the ability to provide renewable energy solutions which do not fail , are far higher performance in terms of efficiency (power production and space), speed of charge and discharge and safety. In places where we can use the gasification system we also reduce waste, carbon and generate revenue from processing waste and selling byproducts in addition to selling power

Now, here's a creative brief

Core Values

Trust, Transparency, Expertise, Honesty, Confidence

• What brands do you admire?
Accenture, RSA, IBM, Verisign

• Which brand comes closest to how you would like to be perceived?
They portray experience and depth of capability

• What do you imagine is its culture?
Focused

2. Translating verbal core identities into visual metaphors

Suppose the core identity of a financial service firm is strength. Potential visual metaphors could be a steel girder, a heavy weight boxer, an Egyptian pyramid or a fortress. What is Vidder?

Nickel Plating, an impenetrable pipe/link between two objects

3. Aspirational Goals and Associative Properties

If there was one guiding principle for the company, what might it be?
We help our clients protect the devices they put out into the world for other people to use. (Think Pepsi or Coke Machine, or Car)

What does Vidder not do?
We don’t necessilarily work with I.T. departments. Our work is more basic and at the same time more pervasive than that.

What’s unique about Vidder?
We are able to securely I.P. enable a company’s product or service for use in the real world where it sits with only the cloud to communicate through,

What do you want your company to be known for?
Delivering product design expertise from a networking perspective

Who is your ideal customer or client?
Anyone in the Global 100/Fortune 100 who needs to be sure that the devices that they put into anyone’s hands are secure unto themselves and the connections they make.

If your brand was a person

1. What kind of person is this brand?
A Scientist - Clever, Respected and Smart. ( but not Einstein)

3. What kind of clothes does this brand wear?
An expensive but modern 2-piece Suit

4. Where does this brand live (city/country/ocean area; state; country)
In a modern City

5. What would their Color Palette be?
Navy Blue, Black, Metals like Silver, Platinum

6. Can it be in Caps?
Either all caps or upper/lower

Target Market(s)

fortune 100 companies that produce products

Industry/Entity Type

Financial

Logo Text

Vidder

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a design element symbolizing the company's ideals or goals

Nice to have

• something that can translate into 256 colors if need be.

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