16oz juice label for Hispanic market, tropical flavor

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This customer received 23 packaging designs from 16 designers. They chose this packaging design from Robert Macwan as the winning design.
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Packaging Design Brief
Create label for a ready to drink juice. This juice is for the Hispanic demographic and the American market. We want our logo to be very prominent on the label because our logo is very well know and the consumer will buy our brand over a competitor. This juice will be distributed throughout the country and will be in traditional grocery stores, convenience stores, bodegas or corner stores as well as Hispanic grocery stores. The label size is 24.25 cm x 8cm. The flavor to use for this label is Mango/Carrot.
Target Market(s)
Hispanic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be large. Appeal to Hispanic market.