Jewellery Design/Illustration Project- Lucky Token

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This customer received 13 illustration designs from 5 designers. They chose this illustration design from ArtTank as the winning design.

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Illustration Design Brief

We are an innovative, fashion forward designer jewellery brand who have a concept that we wish to develop into a charm/pendant.

The concept is the "Lucky Charm"- we want it to appear chic and stylish but also be have a high level of attention to detail.

The charm will be produced in Sterling Silver and sold alongside other personalized charms.

I have included an image of a charm that has a simular concept as what we are hoping for.

The charm must feature a total of 7 images on it that represent luck to different cultures and traditions. They must include the following elements:
- four leaf clover
- elephant with trunk up
- hamsa (hand of fatima)
- horseshoe
- buddha (with belly)
- lady bug
- evil eye

I look forward to seeing your creativity!

Target Market(s)

Our target market: Fashion Savvy Females aged 28-50 years who like individual and high end designers.

Industry/Entity Type

Fashion


Look and feel

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Feminine
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