Mobile Health - Theme and Concept

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This customer received 7 newspaper ad designs from 4 designers. They chose this newspaper ad design from Plimsoll Line as the winning design.
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Newspaper Ad Design Brief
We have a healthcare company but have recently laucnhed a new business line and function within the company. It caters for mobile health e.g. applications and designs that work on iOS systems, androids devices.
As a real example, we have Diabetes device which works on iPhone and also another machine for blood pressure but through android.
What we initially seek was to make an advertisement in newspaper and use it in a mall for exhibiors so we address the general public for these new solutions via mobile, ipads, tablets,etc. But unfortunately, we have not received any apealing design from local companies. So, actually we need a concept that is useful for advertisement theme, or say a concept close to a logo where it has even a draft slogan.
The suggested slogan: "Get connected, Stay Healthier", or ""Connected & Healthy" or "mobile solutions for better heath" etc,
Hope the above is clear and feasible.
Appreciate if any clarification needed.
Regards,
MA
Updates
Need a Logo that captures the concept of Mobile health theme and concept. But having an adv. design in mind is important because we want to use that adv. template in promoting different devices at different times.
Look forward to your participation.
Regards
Added Sunday, November 24, 2013
Industry/Entity Type
Healthcare
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Symbols of health and mobile, wireless, conectivity, conveneince, being up to date with health meausres and daily readings.
- Human touch or poeple because we target public as well as healthcare professionals.
Should not have
- Direct messages like I pad or iphone with stethscope because it is overused message.