Rebrand and launch of new business

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Logo Design Brief

My Husband and I are taking over a business and we need a refresh of a current logo. The business will be servicing the below markets
Maritime - tugboats, rigging, mooring
Mining - winches, ropes, lifting, rigging
Recreational 4WDing

The clientele will be mainly offshore workers, it needs to be manly.

We would like x1 generic logo that can be used on all our stationary and tshirts etc. But potentially can be used in different ways later to target specific markets.

We will be selling Rope, rigging and mooring gear, buoys, shackles, chain, anchors
A main featured product that we will be known for is the Plasma Rope. High performance rope.

We want the JEYCO AUSTRALIA brand to represent QUALITY and Top Service


The current JEYCO logo is very boring and oldschool. It definitely needs a refresh.

We aren’t too sure on the colours. Maybe a few options would be great.


Potential tag lines that we could maybe add later

Powered by PLASMA

Or

Jeyco Australia

the OLD OUTDATED website for this business is. Here you can see the current business logo and colours. We dont like this theme and would like a new theme.

Www.jeyco.com.au

We will be selling Cortland Plasma Rope
You can see their rope and company information here

Www.cortland.com

Target Market(s)

Marine, mining, oil and gas, four wheel driving

Industry/Entity Type

Business

Logo Text

Jeyco


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must be manly. But professional. Bold. Must incorporate ROPE & an Anchor
  • Our main product will be high performance rope. I have attached pictures of the main product to give you an example
Nice to have
  • Maybe some features of the rope in the logo or writing. Or shackles. We don’t really have any concept or scetches. We would like some options
Should not have
  • Girly colours. And not too busy.

Files
Download all files - 0.5 MB
JPEG
image1 Tuesday, 05 December 2017 08:07:52
Tuesday, December 5, 2017
Payments
1st place
A$120
Total
A$120

Project Deadline
01 Dec 2017 03:18:46 UTC
Language

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