• US$150

• 139 designs

• 47 designers

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Logo Design Brief

We need a logo for our new startup: Good Turn Travel. Our tagline: Save Big, Do Good; says it all. Most of the time we beat the best car rental rates you can find for all the top brands by about 30%. On top of that we donate 10% of the gross profit on a rental to charity. We will expand to other travel services, but we are starting with car rental (so the logo cannot be car specific). We want the logo to be clean and simple, yet convey the Save Big, Do Good message. Our marketing will be word of mouth, so the good turn extends to letting others in on this great underground deal.

Target Market(s)

Anyone who needs to rent a car and would like a great deal. Small business owners who cannot qualify for corporate discounts. Charities who want to spread their code and receive contributions each time one of their referrals rents.

Industry/Entity Type

Travel Industry

Logo Text

Good Turn Travel

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear, clean logo that conveys the Save Big, Do Good message symbolically. Must work in small size, color and black and white. Should be embroidery friendly. Prefer a modern typography for the name: Good Turn Travel and a contrasting type for the tag line. Would need vertical and horizontal usage versions. Cheerful colors.

Nice to have

• Our brainstorming came up with a roller-bag as the symbol for travel. The challenge is to integrate the ideas of big savings and supporting good causes into that concept. See the attached file for example. Had thought about a play on a family crest where the bag was the crest, but am not wed to the bag and don't want to limit other concepts.

Should not have

• Gradients

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Files

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