• US$150

• 71 designs

• 28 designers

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Logo Design Brief

We operate three FM radio stations in the chain of Islands known as the Florida Keys. We have a logo with palm trees and the sun on it. So does everybody else. That's what we want to avoid. Our music format is Classic Hits....familiar tunes from the 50s, 60s, 70s and 80s. We also have daily dive reports and fishing reports. The stations are community radio stations. Our positioning statement is "The Mix". The logo should obviously be the visual branding of our stations

Target Market(s)

Florida Keys

Industry/Entity Type

Radio Broadcasting

Logo Text

WKEZ 96.9, your Mix for the Upper Keys/WGM 94.3, your Mix for Marathon/WKEY 93.7, your Mix for Key West and we need to have our website keysonair.com

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Call Sign, Dial Position and "Mix"

Nice to have

• A tie in to the music

Should not have

• Palm Trees, the sun, water/waves. It needs to stand out and so many businesses in the Keys have those things in their logo