Website Design For Tapestrykitsdirect.com

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This customer received 23 web designs from 9 designers. They chose this web design from Mhars as the winning design.
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What: A range of Tapestry Kits, books & Accessories.
Who: Appeals to ladies 45-70 years.
What we need:
A home page and template for a product page
The home page needs to include the image and something we can use as a logo to get started.
Image:
I love the 'Jane Constantine' feel, hearts, flags and bunting.
Tapestry tends to be rich, heavy fabrics so dark burgendy reds and navy blues might work quite well in moderation.
Layout:
I would like the core structure of the site to be similar to:
http://www.woollybobs.co.uk (although this is just a suggestion feel free to try something else if you think it might work better.
Buttons along the top: Home, About Tapestry, Delivery, Contact Us (the drop down on Our Range is Tapestry Cushions.
I would also like the search box to be a little bigger and can be relocated.
Tabs under the image
Cushion Kits, Hanging Tapestrys, Books, Accessories, Advice
Then an area for featured products under that.
Images - You can use any of the images from The Historical Sampler Company - tapestry section to build a feel for how the site might look when populated with product.
Target Market(s)
Female 45-75yrs -
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Build with SEO in mind.
Some space for text on home page for seo
Some images below to give a feel for styling