• US$300

• 83 designs

• 10 designers

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Packaging Design Brief

Company name: Yolanda Pesto.
We need a food label design for 4 different flavors of pesto sauce: classic almond, sundried tomato, roasted red pepper, and Cajun spice. For those that do not know what pesto is, it is a sauce like tomato sauce that is traditionally Italian and goes on pasta or whatever you choose to put it on and the consistent ingredients are garlic, cheese, nuts, olive oil and basil. They are fresh, all natural without preservatives, artificial flavors or colors.
The design of the jar is an old fashioned wire bale jar used for preserving foods ( attached is a picture). I'm looking for a label with:
• an upscale vintage feel but will also stand out on a grocery store shelf. I have attached an example of the feel I am looking for as well as the format of the words with my company name.
• The word "Pesto" must be prominent on the label.
• metalic gold boarders that go around the whole label maybe with gold embellishments if you see fit for that upscale feeling.
• Also, as you can see in the attachment, there are different typesets. And it must be easy to read from at least 3 feet away.
• Each label will have a different color corresponding to the flavor- could be part of the flavor text
• The bottom of the front panel must have “Net Wt. 5.75 oz (162g)” in a creative format how you see fit. Measures: height-28 mm, width-75mm
• Need logo for top part of label with the letters YP for Yolanda Pesto and it will also contain the website, address and parent company name, use by date, etc. Measures:50 mm diameter
• The back panel of the label will contain the nutrition facts, ingredients and bar code. Measures: height-28 mm, width-75mm



Also the label is one piece with 3 different sections. Attached will be an example with measurements.

Target Market(s)

Target market is medium- high income foodies between 35-65

Industry/Entity Type

Grocery Store

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Net Wt on front lower panel. Separation of the company name Yolanda & Pesto. See attachment.

Nice to have

• Name of flavor designed in a wave pattern as shown in attachment. Hand drawn font OK.

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Files

Download all files - 9.7 MB