Conversion

Winner
Contest winning design

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This customer received 55 logo designs from 21 designers. They chose this logo design from H5 as the winning design.

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Logo Design Brief

Conversion is a sport analytics software solution with the following slogan/tagline: "Where philosophy becomes science". I am looking for a logo that links science to "gut feel". Coaching is often subjective and the logo should try bridge this "gap". I am looking for a clean simplistic design that links the above to high performance sport. Our system helps a team, this includes the coach, support staff and athletes, to create high performance championship winning teams. In a sense, a team with no equivalent that can perform on demand and consistently.
The system does this by providing the team with the data, analytics and visualisation to gain insight into the current state, desired state and interventions required for their team in order to make better decisions. Better decisions helping them to:
• Perform more effectively,
• Perform better
• And Perform more innovatively
An athlete / team have four dimensions that contributes to performance and in which key decisions influence outcomes:
1. Medical Condition
2. Strength and Conditioning
3. Subjective performance level
4. Actual Match performance

Info Icon
Updates

I have updated the brief. First section is important for the design. I am looking for a link between philosophy/science/sports/excellence. 


Added Sunday, November 17, 2013

Updated color and font in brief and removed typo under nice to have and what should be avoided.
Added Wednesday, November 20, 2013

Target Market(s)

Sports Teams, Coaches

Industry/Entity Type

Software

Logo Text

Conversion (tagline underneath - Where philosophy becomes science


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

33a6d7
b768aa
33b7a4
faa54c

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Tag line - "Where philosophy becomes science". Logo should be next to name: Conversion
Nice to have
  • om
Should not have
  • Any design features in the name of product - Conversion
Payments
1st place
US$200
Total
US$200

Project Deadline
22 Nov 2013 14:25:46 UTC
Language

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