Conversion

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This customer received 55 logo designs from 21 designers. They chose this logo design from H5 as the winning design.
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Logo Design Brief
Conversion is a sport analytics software solution with the following slogan/tagline: "Where philosophy becomes science". I am looking for a logo that links science to "gut feel". Coaching is often subjective and the logo should try bridge this "gap". I am looking for a clean simplistic design that links the above to high performance sport. Our system helps a team, this includes the coach, support staff and athletes, to create high performance championship winning teams. In a sense, a team with no equivalent that can perform on demand and consistently.
The system does this by providing the team with the data, analytics and visualisation to gain insight into the current state, desired state and interventions required for their team in order to make better decisions. Better decisions helping them to:
• Perform more effectively,
• Perform better
• And Perform more innovatively
An athlete / team have four dimensions that contributes to performance and in which key decisions influence outcomes:
1. Medical Condition
2. Strength and Conditioning
3. Subjective performance level
4. Actual Match performance
Updates
I have updated the brief. First section is important for the design. I am looking for a link between philosophy/science/sports/excellence.
Added Sunday, November 17, 2013
Updated color and font in brief and removed typo under nice to have and what should be avoided.
Added Wednesday, November 20, 2013
Target Market(s)
Sports Teams, Coaches
Industry/Entity Type
Software
Logo Text
Conversion (tagline underneath - Where philosophy becomes science
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Upmarket
Requirements
Must have
- Tag line - "Where philosophy becomes science". Logo should be next to name: Conversion
Nice to have
- om
Should not have
- Any design features in the name of product - Conversion