Taking a Paper and turning into a wonderful White Paper for Prospects and Clients
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This customer received 20 newsletter designs from 5 designers. They chose this newsletter design from Adrienne J as the winning design.
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Newsletter Design Brief
This is a white paper I need designed. I am including my company brochure so you can see the design/fonts being used and I'm including a white paper created - one that I like very much.
I am "NOT" looking for a cookie cutter white paper. I'm looking for a nice, clean design but with some creativity. Check out the white paper I included and you will get the idea.
Also included:
- the paper to be designed
- the paper to be designed "WITH" suggested design features such as carve outs, call outs and such
A few things I "DO NOT" like:
- images that are cheesy or corny
* people sitting at a table in a meeting
* Buildings
The white paper I included did not use pictures but had more design created by the firm. I like this approach and will probably give something like this more weight but is not required.
Updates
Project Deadline Extended
Reason: Realized time frame was too tight
Added Friday, November 17, 2017
Target Market(s)
Higher-End, wealthier clients
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I DO NOT want the copy to be bunched together. The layout should flow where the copy is broken in the right spots to make reading easier. If you read a paper and it is just copy, interest is lost by everyone.
- COLORS: you can see from what I have included the colors I use
- My preference are very balanced colors using "clean spacing"