• US$530

• 544 designs

• 173 designers

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Logo Design Brief

WHAT I NEED: I need a logo for my new website and podcast called FranchiseFire.com

BACKGROUND: I am a franchise broker and a member of the Franchise Broker Association (franchiseba.com). I help prospective business owners find a franchise opportunity that would fit their budget and interest.

PURPOSE: The FranchiseFire Podcast will interview franchisors about their brands. In the Podcast, I am going to drive traffic to my website where people can get more information about the brands I am interviewing.

COLOR: I am open to any ideas. But since the Podcast is called Franchise Fire, I was thinking Red, Yellow, Black, and White.

IMAGES: Again, I am open to any ideas. Something that would catch people's attention and spark their curiosity yet builds trust and not come across as a get rich quick scam or late night infomercial. Microphones, Flames, the Letter F???

WHAT AM I TRYING TO COMMUNICATE: I would like it to be appealing to my target audience. The logo would build trust and gets them excited about being a business owner and new independence free from their corporate america job.

Target Market(s)

TARGET AUDIENCE: My target audience is someone in their late 30's early 40's who has a job working for a large corporation for the past 20 years and want a change. They have made some money for themselves but want to be their own boss and need my services to help them find the right business to get into.

Industry/Entity Type

Broker

Logo Text

FranchiseFire

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be a square of at lease 1400 x 1400 pixels so it can be uploaded as a podcast cover in iTunes Store and be eye catching.

Nice to have

• Maybe:: Letters "FF" on Fire, Flames, Microphone, Hot, Break Out to Independence