• US$150

• 179 designs

• 47 designers

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Logo Design Brief

Divetopia (Dive+Utopia) is the new brand name I have chosen for my recreational dive business located on the Spanish island of Fuerteventura.
It is key to design a creative and visually pleasing logo which will be succesful in communicating the essence of scuba diving, which embodies the spirit of adventure, freedom, and underwater exploration.
The logo must succeed in awakening a genuine sensation of wanting to go near the water, preferably under it when looking at it.

Target Market(s)

Key niche market: ecotourism (primarily interested in water related activities at sea). Age: between 8-75 years old. Location: Europe primarily, specifically Germany, England, France and Nordic countries. Interest-hobby: scuba diving & snorkeling.

Industry/Entity Type

Tourism

Logo Text

''Dream.Dive.Discover''

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. It must be easy to look at, so: SIMPLICITY.
• 2. I would like for the logo to communicate the essence of the business effectively, so: CONSISTENCY
• 3. I would like customers to remember the logo well, so it need to burn into customers' memories, so: MEMORABILITY
• 4. It would want the logo to be worthy of remark to reach customers with ease, so: REMARKABILITY

Nice to have

• A visually noticeable, yet subtle combination of colours and logo design.

Should not have

• 1. Avoid uncreative and expected logo elements typically found in the dive industry: a dolphin, a turtle, a diver, etc...
• 2. Minimize the risk of poor correlation with the brand's key message: ''the underwater realm is fabulous and exploring it is fun''.
• 3. Avoid using outlandish and bizarre colours in the logo design.

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Files