The Crafty Cow - Smokehouse and Bar
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Logo Design Brief
We are opening up a smokehouse and bar called "The Crafty Cow" in a surfie town of Casuarina in New South Wales (Australia).
The name of the bar is "The Crafty Cow" the "Crafty" referring to the craft beer and the "Cow" referring to the BBQ.
The images of the real bars are the look we are going for - raw materials will be used exposed brick, copper, brass, stone and timber will be the theme through out the fitout, but more light in colour for a beachy look rather than that dark feel you can get off those types of materials. It will also have a splash of greenery (we are trying to grow hops)
The idea is to have only craft beer available, on tap and in fridges which will always be circulating. On Thursday, Friday, Saturday and Sunday we will be cooking BBQ, I'v attached an image of the same smoker we will have at the bar. It will be set outside so it can be seen and smelt by everyone.
Target Market(s)
25 - 50 wide range target market, offering patrons fun, positive atmosphere to gather with friends and enjoy good food and beer.
Industry/Entity Type
Town
Logo Text
The Crafty Cow
Look and feel
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