Mobile Shopping Logo

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Logo Design Brief
Shop2Mobi is a company that focuses on the integration between online and offline shopping. On our platform, companies can easily setup mobile/virtual shops based on QR Codes.
A marketeer can create QR Codes which serve as 'offline links' to mobile product pages on which a end-consumer can order the product after scanning the code with his smartphone/tablet.
We also facilitate the distribution and publishing of these codes by having templates for virtual shelves and catalogs. An example of how this concept works can be seen on: http://www.youtube.com/watch?v=fGaVFRzTTP4
Shop2Mobi is the one-stop-shop that provides a complete solution to realise a virtual shop based on QR Codes and a Mobile Webshop. Our character is young, fresh, hyperinnovative and reliable.
Updates
Project Deadline Extended
Reason: Deadline is moved so people can use our feedback to improve design!
Surprise us with something great!! By the way, our tagline is 'The World is Your Store' and not 'Mobile Commerce Made Easy' (as a few think).
Thanks and good luck!
Added Sunday, February 19, 2012
Target Market(s)
Our main target customer is a marketeer and/or (web)shop-owner of small, medium and large enterprises.
Also the brand will be visible for the end-consumer too in certain places. Therefore, the brand and logo is targeted 70% at professionals and 30% at end-consumers.
Industry/Entity Type
Shop
Logo Text
Shop2Mobi
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Logo should help to explain our concept or add to the overall shopping experience
- Vector-based logo
- Friendliness (for end-consumer)
- Safety(payment and shopping)
- Trust(in this new technology, mobile payments and concept)
- Modern(new and innovative concept)
- Balance between end-consumer and professional/marketeer
- Logo should have relevance in explaining our concept
- Optional slogan 1: The World is Your Store
- Optional slogan 2: Mobile commerce made easy
- Mobile: we enable a consumer to shop ANYWHERE and ALWAYS - We enable a marketeer/shop to sell ANYWHERE and ALWAYS.
- Fast and Easy (shopping experience and using our platform)
- Clean and Simple, not too many details, easy to doodle
- The company name lends itself for symmetry in the logo
- We have no preference in capitals and small-letters
Nice to have
- Focus words:
- Mobile
- Offline campaigns
- Always, Everywhere, Shopping
- Virtual shelves, catalogs
- QR Codes
- Public places (subway, bus)
- Shopping, Mart, Store, Kiosk
Should not have
- - No colors which can be bad for conversion (like red)
- Rather not have an ICT-feel
- No big/old/dusty corporation-like logo