Audio Video Lighting Company needs a Corporate yet Creative Logo
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This customer received 81 logo designs from 24 designers. They chose this logo design from Shank as the winning design.
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We need a logo for a growing company that provides lighting, sound systems, and video projectors/screens for high profile events from corporate meetings to concerts and festivals. The official name of the company is "Crossfire Sound Productions", however we provide so much more than just sound..most of our customers simply refer to us as "Crossfire". We like this, as it eliminates us from shoehorning us into the sound system only demographic. The logo could be an acronym "CSP", just "Crossfire", or "Crossfire Sound Productions" with an emphasis on "Crossfire" and de-emphasis on "Sound Productions".
To give you an idea of what we do, please see our website www.crossfiresound.com
The logo should instill confidence in our corporate customers that we are a solid, strong, professional company; though we also want creativity to show through so that our fashion show, concert, and festival customers don't see us as too "corporately-stiff".
This logo will be widely used on our website, marketing material, business cards, invoices, t-shirts and uniforms, etc.
The following websites are of well-respected production company's in my industry with logos that I admire:
www.4wall.com
www.prg.com
www.starlightvisual.com
Target Market(s)
Our customers are typically event designers, show producers, and other production companies. They are many times of a corporate background, and sometimes from a creative background. Ages are in the mid 20s to mid 50s.
Industry/Entity Type
It Company
Logo Text
Please see task description
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Please no tacky or gimmicky icons of musical notes, lights, speakers etc. Nothing that looks like it was made on Print Shop Deluxe : )