Logo for SaaS company: MakataSoft: "Simple Software for a Complex World"

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Contest winning design

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This customer received 289 logo designs from 64 designers. They chose this logo design from Mario as the winning design.

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Logo Design Brief

We need a logo design for a software company, MakataSoft, tag line: Simple Software for a Complex World.

What we do:
Design SaaS solutions that help humans meet complex regulatory, statutory, or cumbersome requirements “inside” the software, so that they can focus their energy and enthusiasm on the meaningful work they do.

Every product we deliver is:
• Compliant: with laws and regulations of that industry
• Secure: no one gets in without the authority, assuring our users and their customers’ data are protected
• Functional: does what it’s supposed to do
• Insightful: creating calls-to-action through analytics
• Easy-to-Use: because it should always be less about the tool and more about the meaningful work
• Scalable: focusing on solutions for the many, not the few

So where did our name come from?

Makata is Swahili for antidote. Our first software solution was for the healthcare industry, for a service that we wanted to simplify for providers. The “Antidote” seemed like the right description, because while the product was good for patients and for practice revenue & quality performance, it was a “disease-ridden” delivery process that caused a lot of pain. So we delivered the Antidote (XXXXX.XXX), now used by hundreds of providers serving thousands of patients annually.

Industry/Entity Type

Software Development

Logo Text

MakataSoft -- Simple Software for a Complex World


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

3176b5
33a6d7
33b8a4
add136
b7a5cd
757575
919191
7f7f7f
5c5c5c

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo should be "vector"-like, and reflective of the intention of our company: simplifying complexity.
  • Good colors include blue, green, gray, purple, black, white.
  • Included 2 pix from shutter stock that I like -- thought they were both interesting in different ways.
Nice to have
  • We want to use the logo with a slight variation across all products we build. For example, our first product is a health risk assessment tool, for use by doctors and their patients.
  • We'd like to be able to add a healthcare icon to the logo for that product. In this way, all our products share the primary logo, and, we can add small icons for the specific industries our products serve.
Should not have
  • Lastly, I'm not interested in the name of the company or initials in the logo--designs with an M or MS will be eliminated.
  • Not red, yellow or orange.

Files
Payments
1st place
US$260
2nd place
US$100
Participation payments x 4
US$10
Total
US$400

Project Deadline
18 Nov 2017 19:41:57 UTC
Language

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