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Potomac and Rappahannock Transportation Commission (PRTC) rebranding logo
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This customer received 484 logo designs from 119 designers. They chose this logo design from rastf2day as the winning design.
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Logo Design Brief
Project Description
PRTC is a public transportation organization located in the Prince William County area– a subset of the Northern Virginia region in the United States (U.S.). PRTC is rebranding the organization to better position itself as a regional transit leader in a community that is widely known as one of the worst traffic areas in the U.S.
PRTC’s goal is to be recognized as the easier way for people to get where they want to go through multiple and convenient transit options. These options include PRTC’s commuter and local bus services, carpools, vanpools, ridesharing, and its partnership with the instant carpooling (slugging) community. PRTC also wants to help people make sense of transportation-related information in the region.
As a part of the rebranding strategy, PRTC will use OmniRide as the brand name for identifying and marketing all PRTC services. This rebranding process also includes designing a new logo for the organization with the new brand name.
The logo must be sleek, simple, classy, and indicate movement.
SIR will crowdsource the logo design using DesignCrowd, SIR’s recommended platform. SIR will collect over 100 different designs, narrow the designs to the top five choices, and present them to the client on November 20 for their review.
Target Market
Residents and businesses in the Prince William County area and surrounding communities, including employees and employers in the Metro D.C. area and as far south as Fredericksburg, Virginia. PRTC’s target audience also includes PRTC staff and the PRTC board.
Logo Styles of Interest
The new OmniRide logo will either be a pictorial/combination logo or an abstract logo.
Logo Text
The logo will contain the word “OmniRide: Get there smarter.”
Look and Feel
The logo will be a mix of the following:
• Bold
• Serious
• Traditional, yet modern
• Professional
• Conservative, yet colorful
• Economical, yet appear upmarket
Logo Design Requirements
The mandatories for the logo include:
1. The word “OmniRide” must be included in the logo design.
2. Ideally, the logo icon will communicate movement. This can be literal or interpretive. No buses or wheels!
3. Colors: any combination of blue, green and/or white
Updates
Project Deadline Extended
Reason: We would like more diverse types of designs. Although the designs we have received look okay, we want to see other design options besides the bug option.
Added Wednesday, November 15, 2017
Target Market(s)
Residents and businesses in the Prince William County area and surrounding communities, including employees and employers in the Metro D.C. area and as far south as Fredericksburg, Virginia. PRTC’s target audience also includes PRTC staff and the PRTC board.
Industry/Entity Type
Travel
Logo Text
OmniRide: Get There Smarter
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Times New Roman
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. OmniRide must be included in the logo design.
- 2. The logo must communicate movement.
Nice to have
- Colors: any combination of blue, green and/or white
Should not have
- 1)A "busy" or overly-detailed look - this needs to be fully legible from the side of the road at 55 miles-per-hour
- 2)Buses or wheels
- 3)Airplanes
- 4)PRTC