• A$120

• 47 designs

• 19 designers

---

Logo Design Brief

I would like a logo designed for my soon to be launched Triathlon Coaching company based in Perth Western Australia - The company works with a squad of athletes to generate a supportive environment where people can train hard, improve their skills and get to their personal goals - whether Professional or wanting to complete their first event. The logo needs to be worn on sports kit and feature on our own brand bikes. Ideally there is a small logo (badge) and a bigger version that fits across the chest. I would like it if the logo background can be changed easily from black to white. I would really like some distinctive racing stripes to stand out in the pack so we can be easily spotted - I am a sucker for Fluro highlights but am also inspired by Surf Culture, The Cycling Fixie Scene or a Cafe Racer Feel. People who know me would probably say I was a bit retro - something that was a modern interpretation of something from the 80s/90s would match me.

The design should reflect the name tailwind - something that both supports and drives you along

Target Market(s)

Triathletes are all ages - however the most lucrative market is Mid 20s to Late 40s. Professionals - Engineers / Doctors / Architects both male and female

Industry/Entity Type

Personal Trainer

Logo Text

Tailwind

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Something that makes race kit stand out from the crowd

Nice to have

• I keep coming back to the idea racing or surf stripes in distinctive club colors
• I run www.aura-cycles.com and www.mayeur.com - this shows my style. I would like tailwind to complement but not be recognizably the same style. I have included some of my favourite Mayeur / AURA images

Should not have

• Pictures or bikes / swimmers / runners - I find that really goofy!

---

Files

Download all files - 0.4 MB