I'M A BEAST Wordmark - Empowerment Campaign

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Contest winning design

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Logo Design Brief

We are the Brampton Beast professional hockey team. We are creating a design for a logo/wordmark for I'M A BEAST. This concept is around a campaign where people show pride, confidence and empowerment.

For example: Somebody would say "I graduated high school with an A average. I'M A BEAST" or "I served in the military for my country. I'M A BEAST."

Everyone has their own reason why they can say.... I'M A BEAST.

Target Market(s)

Sports Fanatics, Family, retiree and business people

Industry/Entity Type

Entertainment Industry

Logo Text

I'M A BEAST


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ec1f27
ffffff
000000
606060
e9e9e9

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Impactful
  • Strong
  • Confident
  • We need a word mark that a 70 year old and a 7 year old will both think is cool - and would wear on a T-Shirt
  • Colour should match logo - Red, Black, White, Grey/Silver are colours to incorporate
Nice to have
  • Can be a lot of creativity on the wordmark

Files
Payments
1st place
C$150
Total
C$150

Project Deadline
16 Nov 2017 21:51:14 UTC
Language

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