Company rebranding Logo/Colour Project proposal

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This customer received 166 logo designs from 57 designers. They chose this logo design from Pauline Lim as the winning design.
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Logo Design Brief
Hi,
You can take a look at our current logo at www.techinasia.com. Logo should represent Tech Startup Scene in ASIA ( TECH IN ASIA )
Winner of this competition will continue to work with us to deliver a 20 page branding guide for the logo if charges are reasonable and past works are good.
Colour :
It is white words in red black ground. We still want red but perhaps a different and classy blend of red which will be implemented throughout the entire site. Designer to propose whether to remain with white words red background, inverse, or any bold attempts. We also accept the use of grey for a touch of classiness.
Updates
Project Deadline Extended
Reason: still not getting good designs
Added Monday, December 02, 2013
Target Market(s)
Tech Startup Scene in Asia. Audiences can be startup , entrepreneurs , investors, venture capitalist, government or anyone we are following the tech startup scene in asia
Industry/Entity Type
It Company
Logo Text
TECH IN ASIA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The existing logo comprises a T&A followed by the words TECH IN ASIA. We still want the lettermark logo. You may propose a new one that suites our name, or modify existing one.
We are better known as TIA rather than TA.