Photography World Logo www.photographyworld.com.au

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This customer received 89 logo designs from 11 designers. They chose this logo design from kreativeGURU as the winning design.
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Logo Design Brief
We need a logo design for a photography business located in Sydney Australia called 'Photography World'. We do all sort of photography services, i.e. Family portraiture, model portfolios, fashion, food, newborn, maternity, babies and children, corporate & commercial, product & real-estate.
We require a creative and smart logo that incorporates our business name & services simultaneously. We would like to see logos with either neutral colour or rainbow colours as shown in the attached files 2,3,4 & 5. We want designs that have a camera with the shapes of the world continents (i.e world continents in the shape of a camera, we provided examples so please take a look at them to give you the idea we're looking for). OR a similar design to that in File 2 (Photoballoon Logo).
If that's not possible then we'd like to see designs that have a camera with maybe the globe as a lens with the initials "P W" or "Photography World" wrapped within the design.
The logo should work on both a dark and light background. We would also appreciate you providing black only and white only versions of the logo (if the logo design allows for it.)
The logo will be used on our website and in print (brochures, documents, etc). The logo will also be used to watermark preview images for clients. Full sized PSD files must be provided and we will own all rights to the logo and the rights to modify it as required.
Updates
Project Deadline Extended
Added Tuesday, February 21, 2012
Dear Designers,
Please take a look at the new images that were just added along with the new comments in the 'Task Description' and the 'Nice to Have' sections as that will help you all determine what we're looking for.
Cheers
Added Thursday, February 23, 2012
Industry/Entity Type
Business
Logo Text
Photography World
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design that is simple, unique and memorable. Logo should indicate the nature of the business.
-Creative, colourful camera but dark and stylised font.
Nice to have
- A camera shaped as the world globe or continents. Camera in the colours of the rainbow as shown in attached files 5 & 7. with nice and dark fonts.