• US$150

• 48 designs

• 14 designers

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Packaging Design Brief

We need a packaging design for our nuts and dried fruits product in a stand-up pouch with 23x13cm size. We repack and/or process almonds, sliced almonds, walnuts, pistachios, cashews, dried blueberries, dried cranberries, and dried mangoes. We need the design to look fresh, premium, and professional. We would like to see designs that use color green but with color combinations of either beige, gray, or black.

See on the upload files a sample of what we've initially done. NOTE that the white space on the front will be a "window" where the products can be seen by consumers and the design/colors used to be catchy.

The challenge here is the product name (ex. Walnuts) will NOT be printed on the packaging itself but will be labelled using stickers - meaning this will be a generic template for all our products.

SC Back and SC_Front images are our initial designs, while the rest are images from the internet for references.

Target Market(s)

Market are for athletic individuals, health conscious, fresh/organic food buyers.
Middle to upper market.

Industry/Entity Type

Product

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. A "window" or see through area for the product.
• 2. Healthy, fresh, and natural concept.
• 3. There must be a FRONT and BACK design submitted.
• 4. Design must be appropriate for printing on a Stand-up resealable pouch (see uploaded Sample_packaging.jpg).
• 5. All information at SC_Back image must be on back design as well.
• 6. Storage and Allergy information must be at the back.
• 7. Leave an area for barcode.

Nice to have

• 1. Outlines/emboss of nuts (walnuts, cashews, almonds, pistachios, blueberries, cranberries).
• 2. Put "Great for snacks and baking!" at the front.
• 3. Put "Resealable to contain freshness" at the top of the packaging.

Should not have

• 1. Should not have a product label or packaging size on the design (ex. Walnuts 500g).
• 2. Should not use "heart" shapes.

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Files

Download all files - 2.2 MB