Farm To Table Barbecue Restaurant Concept that needs hip logo design
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This customer received 102 logo designs from 33 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
We are looking for a hip logo for our new farm to table barbecue restaurant concept. We are having problems picking between two different names and believe that a logo will help solidify the decision. The two names are 1.) Roots - Southern Soul Food and Spirits 2.) Sip and Swine. The concept is smoked meats, fried chicken and farm to table southern sides with a large selection of brews and bourbons. The interior/Exterior design is a modern industrial look with a white washed, rustic feel. We believe that the key to a solid brand is to tell an amazing story. I was raised on a family farm and named after a tractor dealership my grandfather and father owned. Farm to table and the theme of localism is what I was raised on and want to incorporate this into the philosophy of the restaurant concept. The heart of conversations during family gatherings include the smoker and plentiful amounts of bourbon and brews. We want to tell our story and need your assistance!!!
I have attached a picture of the family farm's property lines and may be something interesting to incorporate into the logo.
Target Market(s)
20-60 year olds
Lunch Market- Medical office employees looking for quick lunch
Dinner Market- Wide arrange of people looking to hang out have a few drinks and watch the game
Industry/Entity Type
Restaurant
Logo Text
"Roots- Southern Soul Food & Spirits" or "Sip & Swine"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I like the color navy blue, Didn't have a navy on the color wheel. Also like the worn/ distressed look. These are certainly not a must.