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Not Your Average American Company Logo
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This customer received 181 logo designs from 37 designers. They chose this logo design from Abaan as the winning design.
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US$150
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181 designs
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37 designers
Logo Design Brief
I need a logo for a company that is in transition. Currently, I run a travel and culture blog called Not Your Average American. The blog will transition into a business that connects South American tourism with North American tourists.
The idea is to provide consulting to small businesses and community tourism operations in South America, serving as a bridge to help them market to English-speaking tourists. We will retain the blog and hire more writers, expanding our current Ecuador focus country by country.
The name Not Your Average American comes from my family often being told that we don't act like normal Americans. After living several years in South America, we began to realize that America refers to more than the United States and believe that the word American should include both continents, not just one. Our stories reflect the unique nature of what it means to be American in both continents.
Currently, my website uses the font Lora (for tradition) and Shadows Into Light (a sense of playfulness). I have been using a simple two-color logo that can easily be used across multiple social media networks. I use a black and white logo on the website and change the colors to match the mood on Twitter and Facebook. I also use my small square logo as a watermark on my professional photography. I am not afraid of color but want to avoid connections with a single nation's flag.
For reference of my work - www.notyouraverageamerican.com
Updates
Project Deadline Extended
Reason: I would like one more weekend to give some of you more time to work on this design.
What I like best in the projects submitted:
The inclusion of the Andean sun - the alternating flames straight and curved flames of the sun are very South American.
The inclusion of the North and South America - it makes it easier to see that we do business across the Americas.
The combination of a relaxed font like Shadows Into Light with a serious font like Lora - the combinations shows that we love fun while we have a strong foundation.
Keeping the words Not Your Average together as a single graphic element while highlighting the word American.
What I like a lot but have not seen well-integrated:
The long-tailed hummingbird - a very South American bird that tourists are always excited to see
Mountains
Water
I have several designers who have said they have designs to submit and look forward to seeing what appears in the next few days.
Thanks so much for all your hard work so far!
Angie
Added Wednesday, November 1, 2017
Target Market(s)
International Travelers interested in ecotourism, sustainable tourism, community tourism, green tourism and the business that market the above.
Industry/Entity Type
Travel Industry
Logo Text
Not Your Average American
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- Lora and Shadows Into Light but would consider others if the designer has another idea
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to be used across social media platforms
- Highlight the word AMERICA and its connections to both continents (North and South America)
Nice to have
- Simple, clean lines that can read as a logo even when reduced in size. Perhaps the image will stand alone when the words Not Your Average American are taken away.
Should not have
- Colors that can be read as promoting a single nation
- Should not highlight the word AVERAGE.
