• A$150

• 167 designs

• 56 designers

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Logo Design Brief

Dear Designers,

We are after a business logo. The business is a new restaurant and cafe. The name of the new business is "Panizza". Our name tries to combine the type of venue we are wanting to achieve. "Pan" for Earthy / wholesome pancakes and crepes, "I" for ice cream and ice cold beer and "zza for pizzas.

In addition to the food we have great espresso coffee with 2 grinders, an ice cream bar with 24 flavours, a bar with 6 beers on tap plus wine and spirits. ,

We will be selling a full breakfast, pancakes, crepes for breakfast. At lunch time we will be selling 14 inch wood fired pizzas. Pizzas will continue until late evening as dine in and takeaway. The pancakes and crepes in the evening form will form part of the desert menu with the 24 flavours of ice cream.

The business premises is 2 buildings joined together. We have a wall down the middle separating each side. One side is the takeaway pizza oven and ice creamery. On the other side is the restaurant, bar and coffee machine. The floor plan is attached.

All main benches will have a concrete bench top. 100% of the floor is polished concrete and we will put down some carpet tiles. The main customer area has a wood fired heater with a large fan above it.

The colour scheme is yet to be decides however we are thinking about white ceilings, a couple of walls with different shades of gray. We are thinking about a using a couple of walls that use the logo feature colour. A thought, an only a thought is that the logo would have some orange in it.

We are aiming to be family friendly restaurant and our menu and price point will reflect it being family friendly.

We are open to suggestions for the logo. We don't however have any strong thoughts on what we want, hence we are really looking forward to what is submitted via Design Crown and doing future business with you for business cards, marketing material, packaging etc.

If you have any questions please ask.

thank you

Target Market(s)

Locals, Families, eat in and takeaway

Industry/Entity Type

Restaurant

Logo Text

Open to suggestions

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I want to use the word "Panizza"

Nice to have

• I want to use the name "Panizza". Logo could use the words Pancakes, Ice creams and Pizza somewhere.
• Happy to consider a combination of a bright colour such as orange with grays or blacks.

Should not have

• I don't want the logo to emphasis one part of the menu selection. For example we are lot more than just a pizza place, hence I don't want too big of emphases on one product.

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