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Logo Design Brief
Project name: 'Instinctual Drift'. From the psychological phenomenon of trained animals to break from their trained habits, to embrace their natural state. Something primal, easy to read and distinct is ideal. Aggressiveness, reined-in by style & charm. Unlike animals, which can become violent, I propose that humans may break from their conditioned temperament, to a higher ethical plain - finding the best, least detrimental path to living with one-another. I do wish to keep the primal mindset, a key element.
Target Market(s)
Ages 18-40
Industry/Entity Type
Psychology
Logo Text
Instinctual Drift
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Primal/animalistic/fierce elements.
- Must be able to be inverted to black and white - does not mean that it must be explicitly black and white.
- Must be able to be scaled from large to small applications without losing its effect.
Nice to have
- 1) a swiping, ripping three-claw-effect (running above, between and below the two words, or similar variation there of).
- and/or
- 2) clever use of complimentary color.
- and/or
- 2) an image of a grinning and or growling lion (or other animal).
Should not have
- 'Nice' animal elements.