Logo for a financial forecasting and technology business
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This customer received 103 logo designs from 42 designers. They chose this logo design from Rich Palmer as the winning design.
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Logo Design Brief
We are looking to revamp our site and image and would like to start with a fresh logo. Open to any solid ideas that resonate with our market
We are contemplating using this platform and layout for the front end, http://wrapbootstrap.com/preview/WB0412697.
No colors choices have been made, but given the legacy of the current logo, it is possible that an update may be better. In any case, would love to find a better idea or improvement on the current logo (found at www.mktalert.com).
Updates
Project Deadline Extended
Reason: Still working with a few of you on tweaks and would like to survey my colleagues on their preference to get additional ideas.
thanks for the hard work.
Brent
Added Tuesday, November 19, 2013
Target Market(s)
The target market is the business professional aged from 30-55 interested in mortgages and interest rates. Market Alert also integrates both technology aspect and a written commentary aspect that is provided from our analyst.
The site that will be overhauled is www.mktalert.com Everything will be redone and updated. Color schemes should be flexible.
Industry/Entity Type
Financial
Logo Text
Market Alert
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- As a financial forecasting business, having up and down indicators cleverly integrated into the design could be nice. The should be subtle as well.
- Would like for the logo to inspire confidence to the user, but also not intimidate.