Miel (Honey) Label for Hunter Hill Farm, Temecula Valley, CA
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This customer received 31 label designs from 7 designers. They chose this label design from Creative1one as the winning design.
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Label Design Brief
A label design for bottles of freshly harvested natural honey. I've included a picture of the bottles being used. They are 16 oz, plastic bottles. The bee hives are on a farm in Temecula Valley (Wine Country), CA. The name of the farm is Hunter Hill Farm. Hunter Hill Farm specializes in breeding Thoroughbred horses for racing, and equestrian sports of Hunter & Competition Jumping. The owners of the farm are originally from Geneva, Switzerland with their native language being French. I'd like the label to reflect the 3 things - horses, bees/honey, & France. Instead of using the word "honey" on the label, I'd like the word Miel used to include the owners French background. Miel means honey in French. The label should have a Country French look. The words that come to my mind to explain what I'm looking for are: Vintage, Ralph Lauren, Pottery Barn, Organic, Natural. To include a Fleur de lis somewhere in the design would be a nice representation of the owners French heritage.
The plastic containers being used to package the honey at this time Measures 5-1/4-inch height ( Up and down ) by 3-1/2-inch width
(Across) x 1-3/4-inch thick. I provided a sample picture of the bottle in my images. It's the Anna's Clover Honey image I posted on Monday. Please let me know if you have any questions.
Target Market(s)
Natural Food Enthusiasts; Foodies; Millennials; Trendy & hip people from LA coming to the Temecula Valley to go wine tasting. Think Abbot Kinney/Venice Beach/ Silverlake, CA. Also, well established, down to earth, sophisticated people with "old" money. Equestrian Sports Enthusiasts of horse racing, English Riding, & Hunter/Jumping. Equestrian Sports are considered and referred to as "the sport of Kings". Farm to table enthusiasts.
Industry/Entity Type
Plastic
Font styles to use
Other font styles liked:
- snell Round Bold; Century Gothic; Sans Serif
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name: Hunter Hill Farm somewhere on the label.
- Horses - Silhouettes of thoroughbred horse Hunter Jumping (possibly racing). (See samples of images I pulled from the internet.)
- Bee hives/honey bees/honey
- Honey written in French - Miel
- Country French - Rustic, Simple, but elegant.
Nice to have
- Fleur de lis. Country French & Industrial tone. Trendy & cool with a natural, down to earth feel. A wow factor that draws a person to it.
- Produced in Temecula Valley Wine Country, CA
- Country French/Country Italian/ Romantic/European
Should not have
- Multiple colors. Overly busy. Print too small to read or too ornate to comfortably read.