Dr Back Chiropractic and Holistic Health Logo and Brand

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Logo Design Brief
We are a small holistic health centre just opening in a rural area in the south west of Western Australia. The main practitioner is Dr Michael Back who is a registered Chiropractor but we will also have Masseuses, Acupuncturist and other allied practitioners.
As well as this, Dr Back is a martial arts instructor who teaches Tai Chi and various forms of karate and self defence classes.
We also sell back care products such as massagers pillow and trigger tools.
We would like a logo and brand that we can use for signage and business cards as well as social media and websites.
Our business name is "Dr Back" and our catch phrase is "helping you to help yourself".
Dr Back does not push patients to rebook and spends at least half an hour with each client so he is not your cliched "wrack and crack" style Chiropractor.
The South West is famous for it's beaches and vineyards and is a top tourist destination so ideally the blues of sea and sky would be good to incorporate into the logo design.
Target Market(s)
People suffering back or muscular pain. As well as students interested in learning martial arts.
Industry/Entity Type
Health And Wellness
Logo Text
Dr Back (words can be within a shape or emblem)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Dr Back in the actual logo so that we can use those words separately on products or for Facebook profile pic.
- Any other wording can be added later for a separate option for signage and stationary.
Nice to have
- The colours blue and or green as we are in a coastal town with beautiful beaches however other colours will be considered.
- We like the font Helvetica but it is not essential to use if you can suggest a better one.