Consulting Firm Logo, global supply chain and logistics consulting

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This customer received 248 logo designs from 75 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
I need a sleek, clean, and easy to view logo design for New Creed which is a consulting firm focusing on supply chain and logistics. New Creed helps large to smaller companies come up with solutions for their supply chain strategies, logistics management, and in general helps supply information on how companies can become more efficient by "simplifying" and streamlining their operations. Supply chain is very centered around the full system that a product takes, this can be represented as very cyclic, also this is a very global business. These may inspire some sort of graphical influence for the logo. The emphasis however should be on a simple and clean logo. It is a complex business and new creed works to "simplify" the industry for companies of different sizes. www.newcreed.com is the current website however this will be overhauled and needs quite a bit of work, feel free to go with something a lot brighter and cleaner.
Updates
Project Deadline Extended
Reason: I haven't found one that is a perfect fit quite yet.
Added Monday, October 23, 2017
Target Market(s)
Potential clients, anyone who produces, stores, ships, or sells products around the world or domestically.
Industry/Entity Type
Consulting
Logo Text
"new creed" or "New Creed", open with regards to capitalization of the words.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A sleek, clean, and simple to read design which will be easily transferable on different applications AKA business cards, website, branded documents, and so on.
Nice to have
- I am very open as far as design goes, just something which is very clean, easy to read, and leaning towards a brighter palette.
Should not have
- The logo should not have complicated text or colors which may appear dark or difficult to read. The previous logo does not need to be a template for the new logo, something completely new is fine and possibly prefered.